The third and final specialist project was something that combined a number of different elements (market research, chosen brand, chosen trend) which would all influence the development of a collection in different ways. It’s clear that towards the start of the Trend project, work is stronger than towards the end. In terms of my sketchbook, the market research carried out is the strongest area, making use of strong imagery relevant to each individual brand and some which use analytical text that gives a better idea of the brand ethos and history. Some of these also incorporate technical flats or sketches alongside which give variety and show examples of the kind of products the brand is generally associated with. I created a brand board for the retailer I chose which was Zara, using images directly from their website which kept the board very relevant to that specific brand, but also some more ‘relaxed’ images from sources like Instagram which ensure that the page doesn’t just act as a list of current Zara products.
Moving into the next stage of research, work becomes less strong and pages of image responses and sketches that would have led onto inspiration for design development are very few. Taking into account the chosen trend of Plush Luxe, I began to look at garments that used luxurious finishes such as velvet, and those that created large silhouettes which almost seem excessive. Plush Luxe is represented in this project through my trend board, which I tried to keep quite varied in terms of images that I used so that designs wouldn’t all be too similar. This section also includes my customer profile, which I think communicates effectively the typical customer/target market that I would be designing for.
The volume of work after these areas were finished is reduced and i’m disappointed that I wasn’t able to carry out this final specialist project to a higher standard. The project brief presented a good opportunity to combine the key design features and brand identity of Zara with the Plush Luxe future trend, and a final collection would have demonstrated skills and ideas that i’ve not been able to demonstrate here.