SP3 final evaluation

The third and final specialist project was something that combined a number of different elements (market research, chosen brand, chosen trend) which would all influence the development of a collection in different ways. It’s clear that towards the start of the Trend project, work is stronger than towards the end. In terms of my sketchbook, the market research carried out is the strongest area, making use of strong imagery relevant to each individual brand and some which use analytical text that gives a better idea of the brand ethos and history. Some of these also incorporate technical flats or sketches alongside which give variety and show examples of the kind of products the brand is generally associated with. I created a brand board for the retailer I chose which was Zara, using images directly from their website which kept the board very relevant to that specific brand, but also some more ‘relaxed’ images from sources like Instagram which ensure that the page doesn’t just act as a list of current Zara products.

Moving into the next stage of research, work becomes less strong and pages of image responses and sketches that would have led onto inspiration for design development are very few. Taking into account the chosen trend of Plush Luxe, I began to look at garments that used luxurious finishes such as velvet, and those that created large silhouettes which almost seem excessive. Plush Luxe is represented in this project through my trend board, which I tried to keep quite varied in terms of images that I used so that designs wouldn’t all be too similar. This section also includes my customer profile, which I think communicates effectively the typical customer/target market that I would be designing for.

The volume of work after these areas were finished is reduced and i’m disappointed that I wasn’t able to carry out this final specialist project to a higher standard. The project brief presented a good opportunity to combine the key design features and brand identity of Zara with the Plush Luxe future trend, and a final collection would have demonstrated skills and ideas that i’ve not been able to demonstrate here.


SP2 final evaluation

The Barnardo’s project was something that I took a lot of interest in mostly because the concept of the ‘Traditions Reformed’ trend was something comepletely new to me and that I hadn’t really explored before. I feel that throughout the project I was able to make use of existing skills as well as developing new ones, such as the sample workshops that I completed in week 2. Because this was a ‘making’ project I was able to utilise the knowledge gained from studying textiles at GCSE and A Level, which I think is shown in the details and finish of my final garment, such as small rolled hems on the lighter chiffon materials, and the careful consideration of where to place different layers of fabrics to allow the elasticated waist to still stretch.

In terms of my sketchbook, I think that the research section is particularly strong and was something that I referred back to constantly during the development and design stages to keep design ideas on track to the original theme/trend. Here I think I demonstrated my ability to gather relevant and engaging imagery from a varitety of primary and secondary sources and apply them to the trend I had chosen. Knitting and embroidery samples add dimension and give some of the images a ‘physical’ link to a fashion product.

Another area of this project that I am pleased with are the three garments that I found to transform into my final piece, a strapless asymmetrical top with wrap-around waist. I think that the colourways, construction and design details all came together effectively to create something that reflected what I was trying to convey. Key details that i’d had in mind were the fit-and-flare silhouette, the use of light neutral colours, lightweight fabrics and a high waist.

Despite completing the make and being happy with its finished quality and appearance, there are a number of negatives which meant this project didn’t go as well as I feel it could have. For example, time management on this project was not as efficient as it could have been. This was due mainly to reasons out of my control, but I can also identify areas where I could have made better use of time given and put more focus into moving away from development stages and into further designing/making. Because of this dis-jointedness I was then not able to complete a planned photoshoot of the garment and so cannot present high-quality stylised images of the finished piece as I would have hoped. I also feel that this is shown in my sketchbook work, as I don’t feel that pages towards the end are sufficient in terms of quality but mostly quantity.

I am aware of areas that I need to improve moving forward, but I have also gained new skills and can take away from this project things which can enhance any future work so that I can complete it to a standard which I know I am capable of.

SP1 final evaluation

My first specialist project ‘Fashion Drawing’ was a good introduction to specialism and I feel that overall I was able to work effectively to the brief and demonstrate skills that the grading criteria requires.

In particular, I feel that my research pages show good use of high quality, relevant images that were able to communicate my personal take on the project brief and concept. I also think that in responding to these images I used a good mix of different media that demonstrated different skills. I also think the inclusion of primary images added a personal side to this research, and using a broad range of secondary sources such as Pinterest, Polyvore and WGSN was important so that I could explore fully the different ways I might interpret the concept. I think that the designs shown in the development pages reflect the concept effectively, however I think they could show more variation and also could have been completed to a higher standard.

I think that parts of this project are finished to a good level but there are many areas for improvement. For example, I could have used more technical flats to show a higher level of understanding in the development stages. Furthermore, I definitley think I needed to include more drawing responses in all areas of the project as this would have not only improved the appearance of pages but also given variation and interest.

In conclusion, I can identify the parts of this project which have worked well but can also see many areas which I don’t think I completed to my potential. As this was the first stage of specialism I think I picked up a number of new ways of working, even down to things like page layout. The level of work produced is high towards the beginning I think, but there is definitley a drop in quantity towards the end which is something to try and rectify moving forward.